projects.exe

(RE)ROUTE

What if navigation optimised for quality, not just speed?

This web app reimagines walking as an experience with routing for safety, discovery, and human-ness.

AIUX ResearchProduct DesignData

Barcelona

Master's Thesis · Prototype · On-going

VIEW PROJECT →

SNAPP

A word a day. Infinite discovery.

This web app helps humans look up from their screens to discover the beauty around them through daily quests.

Product DesignFull-StackUXGamification

Barcelona

In use · Feb 2026

VIEW PROJECT →

PLANMYTRIP

A planning tool that thinks like an editor.

This online builder turns trip itineraries into interactive editorials.

FrontendEditorial DesignInteractive

Global

Deployed · Mar 2026

VIEW PROJECT →

planmytrip.app

about.exe

00:00:01INFOBooting lyla_huang.exe...

00:00:02OKIdentity loaded: Strategist turned builder

00:00:03INFORunning career.log...

00:00:04LOG[2015] NATIONAL UNIVERSITY OF SINGAPORE — Communications graduate. Entered advertising.

00:00:04LOG[2015–17] HAVAS_SG — Scaled client IG 4000%. First award.

00:00:05LOG[2018–21] BLKJ_SG — Writer → Senior Writer. Led social team.

00:00:05LOG[2021–22] GOOGLE_APAC — Partnered with 133 SMEs across APAC.

00:00:06LOG[2022–25] FREELANCE — 20+ clients. Strategy, copy, brand.

00:00:06WARN[2025–26] ELISAVA_BCN — Masters in Human Interaction & AI.

00:00:07OK[2026] BUILD_MODE — Products. Vibe coding. Experimentation. // current

00:00:08INFOScanning /archive/...

scoot-savage/ 4x Award Winner

MCI-onwards/ National TVC

MWSG-passion-stories/ Brand Film Series

fairprice-pun/ Gold Markies 2017

scoot-hipsters/ Brand Film

scoot-inflight/ Video Series

00:00:10INFOAwards: Rising Star '18 | Gold Markies '17 | 2S+3B '18 | Grand Prize IG Cannes '16

00:00:11WARNSignal detected:

00:00:11OKI spent a decade selling stuff for brands. Now, I create products for people.

00:00:12OKProcess complete. _

capabilities.dll

Strategy

Brand strategy & positioning
Consumer insights & research
Content strategy & messaging

Design

Product design (concept → prototype)
UI/UX design
Editorial & interaction design

Build

Frontend design
AI workflows & prompting
APIs, data, and integrations

Communicate

Writing & storytelling
Cross-functional collaboration
Stakeholder alignment

contact.txt

📩 lyla.huangyanling@gmail.com

🔗 linkedin.com/in/lyla-huang/

Barcelona, ES & Singapore, SG

Open to Product Management, Creative Technologist, Brand Strategy & adjacent future-forward roles within the EU & APAC.

readme.txt

Hey! You found the readme.

This portfolio was built with Astro, too many sleepless nights, and long conversations with Claude.

If you're reading this, you're the kind of person I want to work with!

Say hi → lyla.huangyanling@gmail.com

todo.md

☑ Move to Barcelona

☑ Learn to vibe code (enough to prototype)

☑ Build a few things I actually like

☑ Make a new portfolio

☐ Find a role that feels right

☐ Improve Spanish (beyond survival)

☐ Touch grass

bin/

🗑

(empty - i deleted my imposter syndrome.)

selfie.jpg — Preview

close enough.

playlist.m3u

Tití Me Preguntó

Bad Bunny

0:00

-5:21

NEXT TURiSTA — Bad Bunny

resume.pdf — Downloading...

📄

Lyla_Huang_Resume_2026.pdf

Downloading...

project_01.exe — (RE)ROUTE

(RE)ROUTE

Web Application

General

Info: AIUX ResearchProduct DesignData

Location: Barcelona

Status: Prototype · On-going

Created: 2026

Context: Master's Thesis — ELISAVA

Stats

119K street segments scored

386 curated POIs

3 new ways to walk

Description

(re)Route is a walking app that asks a different question. 'What kind of walk do you need right now?' Type a mood, a vibe, or a destination in natural language. The AI routes you through Barcelona's most interesting, safest, or calmest streets depending on what the moment calls for.

TRY IT ↗

explore_mode.mov

Problem

Every navigation app solves the same problem: getting you there fast. But what about making the walk worth taking? (re)Route does more than just get you from A to B — it brings the city to you, with journeys that spark.

Approach

INTENT OVER INPUT

Users type feelings, not addresses. One AI call interprets mood as navigation intent.

DATA-INFORMED ROUTES

119K street segments scored for noise, safety, greenery. Routes built from real characteristics, not just distance.

SAFETY AS DEFAULT

After dark, every route auto-shifts to well-lit streets. Not a toggle — a baseline.

Differentiators

119K street segments scored

Noise, greenery, cleanliness, cultural richness, safety — real data, not guesses.

AI-powered discovery

"Artsy date" → experimental galleries, design bookshops, natural wine bars. Verified against real place data.

Safety as baseline

After dark, every route shifts to well-lit, active streets. Not a mode — always on.

386 hand-curated POIs

Places that don't appear on commercial platforms. Themed walks, bloom calendars, hidden courtyards.

project_02.exe — SNAPP

SNAPP

Mobile Web App

General

Info: Product DesignFull-StackUXGamification

Location: Global

Status: Deployed

Created: 2026

Context: Personal Project

Stats

1 word a day

24hr challenge

∞ moments of beauty

Description

Snapp is a location-based photo scavenger hunt. Each day, players get a single word prompt to search for around them. Photos land on a shared map, then disappear at midnight. It's a game about noticing the small stuff and sharing them with zero pretense.

TRY IT ↗

beta_test.mov

Problem

We walk past a thousand interesting things every day without noticing them. Snapp turns our everyday environment into a canvas for discovery, with a daily word prompt that gets everyone looking up and sharing what they find.

Approach

ONE CONSTRAINT

One word per day. The constraint IS the creativity. Limits create focus.

EPHEMERAL BY DESIGN

Map resets at midnight. No archive, no likes. The impermanence creates urgency without anxiety.

COLLECTIVE SEEING

Same prompt, different eyes. The city becomes a collaborative gallery through shared interpretation.

Differentiators

Anti-social media

No algorithm, no followers, no likes. Using a phone to make you look up from it.

Ephemeral by design

The map resets at midnight. Today's gallery lives for exactly one day.

Deliberate constraints

One word + one day = focus. The shared map creates connection without competition.

City-wide collaboration

Barcelona becomes a collaborative, ever-changing gallery that lives for one day.

project_03.exe — PLANMYTRIP

PLANMYTRIP

Web Application

General

Info: FrontendEditorial DesignInteractive

Location: Global

Status: Deployed

Created: 2026

Context: Personal Project — AI-assisted build

Stats

LIVE weather

AI recommendations

PDF downloads

Description

Trip planning tools are either ugly spreadsheets or rigid templates. PlanMyTrip is a planning surface that's editable, data-connected, and pretty enough to download directly. AI can even generate a base to help you get started.

TRY IT ↗

planmytrip.app

main.mov

Problem

Trip planning tools are either ugly spreadsheets or rigid templates. I wanted something useful that also looks like something you'd want to look at.

Approach

EDITOR NOT SPREADSHEET

Planning should feel like designing a magazine, not filling cells. The interface IS the experience.

LIVE DATA LAYER

Weather, images, and schedules pull in real-time. The tool stays current so you don't have to.

DESIGN-FIRST WORKFLOW

Start with how it looks, then fill in the details. Visual hierarchy drives the planning process, not the other way around.

Differentiators

Magazine-quality layouts

City intro slides, photo galleries, day timelines — planning you'd actually screenshot and share.

Multi-provider image search

Find and place destination photos or auto-fill to populate the itinerary instantly.

Weather-aware itineraries

Live Open-Meteo data per destination. See conditions for every day of the trip, updated in real-time.

Inline everything

Click any text to edit. Drag to reorder. No modals, no forms — just direct manipulation.

LYLA HUANG

Strategist → Builder

I spent a decade selling stuff for brands. Now, I create products for people.

yrs in industry

products built

countries

Experience

ELISAVA_BCN2025-26

MSc Human Interaction & AI

FREELANCE2022-25

Strategy + Creative · 20+ clients

GOOGLE_APAC2021-22

Creative Strategist · 133 SMEs

BLKJ_SG2018-21

Senior Writer · Led 8 creatives

HAVAS_SG2015-17

Copywriter

Achievements

Rising Star

Creative Circles '18

Gold

Markies '17

2S + 3B

Creative Circles '18

Grand Prix

IG Cannes '16

(RE)ROUTE

AI Walking Navigation

TRY

119K

segments scored

386

curated POIs

walk modes

What if navigation optimised for how you feel, not just where you go? Type a mood, a vibe, or a destination. The AI routes you through Barcelona's most interesting streets.

What's New

*119K street segments scored for noise, safety, greenery

*AI discovery: mood to route in one call

*Safety baseline after dark — always on

*386 hand-curated POIs not on commercial platforms

Approach

INTENT OVER INPUT

Users type feelings, not addresses. One AI call interprets mood as navigation intent.

DATA-INFORMED ROUTES

119K segments scored. Routes from real characteristics, not just distance.

SAFETY AS DEFAULT

After dark, every route auto-shifts to well-lit streets.

Information

TypeWeb Application

StackAI · UX · Product · Data

LocationBarcelona

StatusPrototype

ContextMaster's Thesis — ELISAVA

SNAPP

Photo Scavenger Hunt

TRY

word a day

24hr

challenge

likes by design

A location-based photo scavenger hunt. Each day, one word. Find it. Frame it. Share it on a shared map that resets at midnight.

What's New

*Anti-social media: no algorithm, no followers

*Ephemeral — the map resets at midnight

*One word + one day = focus

*City becomes a collaborative gallery

Approach

ONE CONSTRAINT

One word per day. The constraint IS the creativity.

EPHEMERAL BY DESIGN

Map resets at midnight. Impermanence creates urgency without anxiety.

COLLECTIVE SEEING

Same prompt, different eyes. Shared interpretation.

Information

TypeMobile Web App

StackProduct · Full-Stack · UX

LocationGlobal

StatusDeployed

PLANMYTRIP

Editorial Trip Planner

TRY

LIVE

weather

itineraries

PDF

downloads

Trip planning that looks as good as the trip. An editorial-style planner that's editable, data-connected, and pretty enough to download.

What's New

*Magazine-quality layouts with photo galleries

*Multi-provider image search + auto-fill

*Live weather per destination via Open-Meteo

*Click to edit, drag to reorder — no modals

Approach

EDITOR NOT SPREADSHEET

Planning should feel like designing a magazine.

LIVE DATA LAYER

Weather and images pull in real-time.

DESIGN-FIRST WORKFLOW

Start with how it looks, then fill in details.

Information

TypeWeb Application

StackFrontend · Editorial · Interactive

LocationGlobal

StatusDeployed

5 April 2026 at 20:37

readme

Hey! You found the readme.

This portfolio was built with Astro, too many sleepless nights, and long conversations with Claude.

If you're reading this, you're the kind of person I want to work with!

Say hi → lyla.huangyanling@gmail.com

5 April 2026 at 20:37

todo

Move to Barcelona

Learn to vibe code (enough to prototype)

Build a few things I actually like

Make a new portfolio

Find a role that feels right

Improve Spanish (beyond survival)

Touch grass

Recruiter

online

Hi Lyla! Came across your portfolio — really impressive. 2:14 PM

Are you open to new opportunities? 2:14 PM

Hey! Definitely exploring — the right opportunity gets me excited. 2:15 PM

What kind of role are you looking for? 2:16 PM

Product, UX, or strategy — somewhere I can think AND build. I like teams where ideas actually ship. 2:17 PM

Can we set up a call? 2:18 PM

Grab a 15-min coffee chat slot on my calendar, or email me at lyla.huangyanling@gmail.com for something more in-depth. 2:19 PM

LYLA HUANG'S PORTFOLIO · STRATEGIST → BUILDER · SPENT A DECADE SELLING STUFF FOR BRANDS. NOW MAKING STUFF FOR PEOPLE · PRODUCT · TECH · COMMUNICATIONS · CREATIVITY · BARCELONA & SINGAPORE · LYLA HUANG'S PORTFOLIO · STRATEGIST → BUILDER · SPENT A DECADE SELLING STUFF FOR BRANDS. NOW MAKING STUFF FOR PEOPLE · PRODUCT · TECH · COMMUNICATIONS · CREATIVITY · BARCELONA & SINGAPORE · LYLA HUANG'S PORTFOLIO · STRATEGIST → BUILDER · SPENT A DECADE SELLING STUFF FOR BRANDS. NOW MAKING STUFF FOR PEOPLE · PRODUCT · TECH · COMMUNICATIONS · CREATIVITY · BARCELONA & SINGAPORE · LYLA HUANG'S PORTFOLIO · STRATEGIST → BUILDER · SPENT A DECADE SELLING STUFF FOR BRANDS. NOW MAKING STUFF FOR PEOPLE · PRODUCT · TECH · COMMUNICATIONS · CREATIVITY · BARCELONA & SINGAPORE ·